Optimize & Prophesize – @jonathanmendez

  • Repeal the Personalization Tax! Get Relevant with AI!

    Repeal the Personalization Tax! Get Relevant with AI!

    Personalization (or for my friends around the globe, “personalisation”) is having a moment. It might best be described as “frustration.” With higher media costs and increasing cost-to-acquire new customers brands desire customer segmentation across the customer lifecycle. This is so they can personalize marketing across channels to grow existing customer LTV.  Brands have invested in data…

  • Outcomes as a Service: Advancing MarTech from SaaS to AI

    Outcomes as a Service: Advancing MarTech from SaaS to AI

    The Software as a Service (SaaS) model began when Salesforce launched its “End of Software” campaign in 2000 and IPO’d only 4 years later. At the time, people were still buying software in a box. CRM software like Siebel was incredibly difficult to run and required constant costly upgrades. Salesforce was different. Its product was…

  • Become Strategic with Customer Segmentation and Lift KPIs

    Become Strategic with Customer Segmentation and Lift KPIs

    The idea that different groups of people want different things within a product, category and vertical is as old as commerce itself. According to the Association of Consumer Research, customer segmentation started in ancient Babylonia. By the 19th century Germany book publishers would only publish new children’s books in late Autumn to be purchased as…

  • Why E-Commerce Conversion Rate is Stuck at 3%

    Why E-Commerce Conversion Rate is Stuck at 3%

    18 years ago (gulp) I helped bring one of the first Martech SaaS products to market. Without fail it increased conversion rate. Often doubling or tripling it. Today, if you use Adobe Target you still use the same “m-box” (“m” for “Marketing”) which was core to the A/B Testing, Targeting and Personalization that Offermatica pioneered.…

  • 5 Predictions: 2024 Customer Data 

    5 Predictions: 2024 Customer Data 

    Sorry if this is coal in your stocking!. Actually, there are so many great things happening with customer data, 2024 will bring good tidings to all. AI is an inflection point. 2024 should be a watershed year. An evolutionary moment. Prediction 1: MarTech tools will argue about what they are called. The move of legacy…

  • Neuralift AI is Born to Run

    Neuralift AI is Born to Run

    🚀 📈 Today I am pleased to announce Neuralift AI. The first Applied AI built to optimize consumer conversion rate and other essential marketing KPIs. It redefines customer intelligence and is a step-change in the use of first-party customer data. Built for marketing leaders and the innovation and analytics teams that support customer growth, Neuralift AI…

  • AI for ROI: Back to the Future

    AI for ROI: Back to the Future

    I’ve been working on an AI startup for the past 9 months so I thought I would drop an update and share some thoughts pertaining to AI for marketing and AI in general. We have taglined our product, “AI for ROI” so we are setting a high bar but we are very confident. If there’s…

  • Goodbye Customer Data Platforms

    Goodbye Customer Data Platforms

    Last night Myles Younger shared the a16z primer The Rise of the Composable CDP. As I was reading I was confused when it was written. Composable CDPs rose about 2 years ago after the SaaS vendorscape of CDPs with their long integrations and high fees were platformed themselves by what they were running on, namely…

  • Singularity: AdTech and MarTech are Converging

    Singularity: AdTech and MarTech are Converging

    Owners of first-party data are pioneering new and different sets of technical solutions to old advertising and marketing use cases. It is merging two markets previously separate, together as one. The results are expected to be something the industry has been waiting almost two decades for. A step-change in performance of digital marketing and advertising.…

  • Beginning of the Endpoint: AWS, GCP, Snowflake, Databricks Compete/Connect in Marketing Cloud

    Beginning of the Endpoint: AWS, GCP, Snowflake, Databricks Compete/Connect in Marketing Cloud

    The oil that makes the cloud run is data. At the start, AWS and S3 provided a simple storage service for data. It was web-based, secure, scalable and cheap. It changed the game. It’s been 17 years now since S3 launched and kicked off the “Cloud Wars.” Not only have Amazon/AWS Google/GCP and Microsoft/Azure been…

  • Always On – Marketing Use Cases for Streaming Data Apps

    Always On – Marketing Use Cases for Streaming Data Apps

    Marketing Cloud maturation means your Databricks, Snowflake, AWS, Azure and GCP instances are going to be more connected to real-time data streams and apps. For brands this data flows in the form of precious first-party data and unlocks a new world of marketing possibilities.  Data modeling, machine learning and real-time algorithmic decisions will become the…

  • How Google Tag Manager Destroyed a SaaS Vertical and Maybe the Future of Martech

    How Google Tag Manager Destroyed a SaaS Vertical and Maybe the Future of Martech

    Tag management may be the single most important piece of marketing technology. However, very little is widely known about tag management since it is seen as a solution to a technical issue rather than a marketing problem. That they have turned out to be the same thing as we move into the next decade is…

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